At ASAP Matcha, we approach tea like researchers; curious, rigorous, and always in pursuit of something exceptional. Our mission is to seek out and curate the freshest products for Quebec’s market, with a deep respect for terroir, tradition, and the people behind the leaves. because we believe great matcha should be both remarkable and accessible. One of our core foundations is to care for and support the producers and partners we work with, those who dedicate their lives to growing these remarkable teas. We launched ASAP not just to bring great matcha here, but to build a more thoughtful, sustainable way of sourcing, one that creates value at every step, especially at the origin.